Join us for an inspiring Tenured Fireside conversation with James Murray and his son Josh, the founders of the beloved Victorian family business, Josh’s Rainbow Eggs.
At just nine years old, Josh began selling eggs to neighbours from a roadside stand. Today, after more than two decades of growth, Josh and his father James have built one of Australia's most respected sustainable egg businesses, supplying major supermarkets and staying true to their grassroots values.
In this intimate session, we'll explore the extraordinary journey of a boy with a backyard dream and a father who saw the potential for something bigger. James will delve into how he nurtured Josh’s entrepreneurial spirit from a young age, structured the family business around a child-led vision, and the practical realities of building a legacy from the ground up—including risk, delegation of tasks, and the balance of being both dad and business partner.
Josh will personally share the 20-year journey behind Josh’s Rainbow Eggs, from humble beginnings to a nationwide brand. Together, they’ll discuss:
- Navigating the challenges of working with family
- How they stayed resilient through industry shocks, like the bird flu outbreak and supply shortages
- The business philosophies they uphold around sustainability and ethical farming
- Lessons in leadership, legacy, and how to foster entrepreneurship in children
Don’t miss this rare chance to hear from two generations of business builders who’ve turned a backyard project into a purpose-driven enterprise.
