How to Cut the Friction Tax That's Silently Costing You Customers
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How to Cut the Friction Tax That's Silently Costing You Customers
There’s a fraction too much friction …. Most businesses don’t lose momentum because of one major failure, but because of dozens of small friction points across their customer’s journey. This session explores the hidden “friction taxes” that exist before and during purchase, and long after the transaction is complete.Slowing trust, reducing conversion, and quietly (and sometimes loudly) discouraging customers from coming back.