Picture (Not) Perfect

Why the photos on company websites shouldn't be just an afterthought

15 May 2012 – Like the saying goes, a picture is worth a thousand words. But many of the pictures on company websites inspire just one: "Huh?"

Without the resources to hire professional shutterbugs, many small companies tap employees to handle the pointing and clicking—with disastrous results. They put up product pictures that are too fuzzy to make out. Or employee photos that are more embarrassing than the ones in a high-school yearbook. Sometimes they even use shots that are patently off-putting, like a picture of their offices with traffic cones and construction rubble out front.

Read the entire article at [The Wall Street Journal].