Kevin Gelfand - Shake Smart

08 August 2012 –As he was leaving the San Diego State University gym one afternoon in July 2010 after his usual weight-training session, Kevin Gelfand realized he was dreading the warm, lumpy protein shake he was planning to drink. “It almost tasted like dirt,” he recalls.

He decided he would try to conc​oct a drink that added ingredients like fresh fruit and nonfat milk to the usual whey protein powder to find a blend that tasted good and still packed a protein punch. He turned to fellow gym rat and Sigma Chi fraternity

Read more at [forbes.com]​​​