Sharing Secrets of Obama's Success
Staff
14 June 2012 - It's easy to set up a website, but using online media to really engage with people is a more effective way to promote a brand.
Roger Fisk, the former director of special events for Barack Obama's election campaign in 2008, underlined that point in a whistle-stop visit to Dubai.
Mr Fisk started working for Mr Obama in 2007 and for 22 months toured the United States coordinating events for the president-to-be, with online outreach as one of his key roles.
Read article at [The National].
