AI Is Telling Your Future Clients Who You Are What Is It Saying by Saleema Vellani
EO DC member Saleema Vellani published AI Is Telling Your Future Clients Who You Are. What Is It Saying? with Inc.com
Excerpt:
If your firm’s positioning has evolved but your external media footprint hasn’t, AI has no way of knowing. It defaults to generic category descriptions or outdated milestones. In some cases, it even conflates your firm with a competitor or someone who shares your name.
Inside your existing network, your reputation holds up fine. Outside that circle, first contact often begins with a machine. You never hear from the prospective clients whose journey ends before they ever reach out.
Read the whole thing
HERE
