Accessibility Is the Biggest Business Opportunity You Are Overlooking by Jessica Aiello
EO DC Member and current EO DC Learning Chair was recently published on Success.com, "Accessibility Is the Biggest Business Opportunity You’re Overlooking":
As a hearing child of Deaf adults (CODA), I have always lived between three worlds: the Deaf world, the hearing world and my world, which is the combination of the two. This perspective has shaped my experience as a consumer and business owner.
I have seen businesses approach the Deaf community primarily through a disability lens, focusing only on legal compliance requirements. While compliance is a necessary starting point, stopping there ultimately limits a business’ reach and potential to gain an entire customer and employee base.
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Investing in accessibility is not just the right thing to do, but one of the smartest decisions a business owner can make. Accessibility provides a lasting competitive advantage by creating stronger teams, clearer communication and deeper trust with both employees and customers. It also helps place businesses at the forefront of innovation by encouraging universal solutions that improve the experience for everyone. So, the next time you ask, “What’s next?” consider accessibility.
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