Generative AI is changing far more than how quickly content can be created.
It is expanding what brands are able to imagine, produce and bring to market.
This masterclass will explore how founders and marketers can use generative
AI to create more ambitious, distinctive and effective brand content, without
sacrificing creativity, craft or brand integrity.
Drawing on real-world commercial projects and workflows developed at Run
Jump Fly for brands including Investec, Ocean Basket and KFC, we’ll look beyond
individual tools and prompts to unpack the thinking, creative process and
production methods behind high-quality generative AI work.
The session will cover how AI is changing the economics and possibilities of
creative production, where it creates genuine value, how to achieve greater
realism and consistency, and how human judgement, taste and traditional
creative skills remain critical to producing work that stands out.
