EO Atlanta's Branden Lisi participated in a panel discussion about brand planning at the monthly meeting of the Atlanta Interactive Marketing Association (AIMA). Together with  Bill Deakin, Vice President of Sears, Carl Warner, Co-President and Creative Director of JWT Atlanta, and Brent Herd, Vice President for the Southern region for Platform-A, Branden discussed how brand planning is an integral role often overlooked in the interactive space. The panel addressed the importance of the fine line brands walk today as they continually make decisions to allow their audience to contribute to their communication strategies and how they intersect brand planning with interactive horsepower. For more information about AIMA, visit www.atlantaima.org.