The ROAS Lie: Stop Chasing Vanity Metrics and Start Measuring What Actually Drives Revenue.
Most business owners are spending money on marketing without truly knowing what's working.
ROAS (Return on Ad Spend) has become one of the most quoted metrics in marketing, but is it actually telling you the truth about your business performance?
Join Rebecca Keogh for a practical, no-nonsense workshop designed to help you cut through the jargon, challenge conventional thinking, and understand the numbers that genuinely impact your bottom line.
Whether you're managing an internal marketing team or working with an external agency, you'll walk away with the tools and confidence to ask better questions, make smarter decisions, and ensure your marketing investment is delivering real results.
What you will learn at this workshop
Audit Your Marketing Spend
Learn how to evaluate where your marketing dollars are going and determine whether they're actually generating new revenue.
The Monday Morning Agency Audit
Discover the five questions every business owner should be asking their marketing team or agency to improve accountability and performance.
Understand the Metrics That Matter
Move beyond vanity metrics and gain clarity on the numbers that directly influence profitability and growth.
Define Your "Line in the Sand"
Identify the maximum amount your business can afford to spend acquiring a new customer and use it to make better marketing decisions.
Cut Through the Jargon
Build confidence in navigating marketing conversations and avoid being overwhelmed by complex terminology and reporting.
What to Bring
To get the most value from this workshop, bring a laptop and have access to your advertising accounts and any recent marketing or ad performance reports. Rebecca will walk through live examples during the session and show you exactly what to look for, providing the opportunity to apply the learnings directly to your own business.
Whether you're spending $5,000 or $500,000 on marketing, understanding what drives real revenue is critical. Walk away with practical frameworks you can implement immediately to improve performance and maximise return on every dollar invested.